Challenge

Addressing record high COVID unemployment

Solution

Be Essential is a rapid credentialing program designed to reskill individuals in hard-hit COVID industries such as lodging, retail, hospitality, and personal care within 90 days or less, aiming for direct employment with industry partners. This initiative, a result of internal collaboration with Student Affairs and Academic Affairs, as well as external partnerships with nonprofits, chambers, industry, and the local WIOA board, has yielded impressive outcomes.

Over 80% of participants completed and earned industry-recognized credentials, with 20% achieving two credentials. Notably, more than 80% of those reskilled had no prior college enrollment. Many transitioned from vulnerable jobs to essential careers, with a significant number pursuing opportunities in healthcare, public safety, and information technology. Recognized as a national best practice by the Bellwether College Consortium, the program has been scaled statewide, showcasing its replicability and innovative approach to workforce development.

Innovation

Our fast-track solution serves as a comprehensive community reemployment strategy, engaging the entire community in addressing common challenges. Designed for seamless replication, this model has been successfully implemented statewide, demonstrating its scalability and effectiveness in tackling workforce issues.
Healthcare professional in blue scrubs pushing a medical cart down a hospital corridor.

80%

Earned an industry recognized certificate